Affiliate & Creator Program Privacy Policy

Last Updated: July 8, 2026

This Affiliate & Creator Program Privacy Policy explains how RüK (“RüK,” “we,” “us,” or “our”) collects, uses, stores, and shares personal information when you apply for, join, or participate in our affiliate, creator, influencer, ambassador, referral, or social commerce program.

This policy applies only to information collected in connection with the RüK Affiliate & Creator Program. It does not replace our general website Privacy Policy, Terms of Service, Return Policy, Shipping Policy, or any other policy available on our website.

By submitting your name, email address, social media handle, website, payment information, or other information through our affiliate sign-up form, creator application form, referral program, email communication, or any related program page, you acknowledge that you have read and understood this policy.

1. Information We Collect

We may collect the following types of information from affiliate applicants, approved affiliates, creators, influencers, ambassadors, and referral partners:

Information You Provide Directly

This may include:

Full name
Email address
Phone number
Country or region
Shipping address, if product samples are provided
Social media handles
Website, blog, storefront, or content channel links
Payment-related information required to process commissions
Tax or business information, where required by law or payment processors
Messages, application answers, collaboration preferences, and campaign communication

Social Media and Public Profile Information

If you provide your social media handle, website, blog, storefront, or public profile, we may review publicly available information, such as:

Follower count
Engagement rate
Content style
Audience relevance
Public posts, videos, images, captions, comments, or profile descriptions
Publicly visible business or creator contact information

We do not require access to private social media accounts unless you choose to provide such access through a third-party platform or integration.

Affiliate and Performance Information

When you participate in our program, we may collect or receive information related to your performance, including:

Affiliate links
Referral codes
Clicks
Conversions
Orders attributed to your link or code
Commission amount
Campaign performance
Content deliverables
Product sample records
Communication history related to collaborations

Website and Technical Information

When you visit our website or affiliate program pages, we may collect certain technical information, including:

IP address
Browser type
Device type
Operating system
Referring URL
Pages viewed
Interaction with affiliate sign-up forms
Cookie or tracking information used to attribute referrals and commissions

For more details about website cookies and general browsing data, please refer to our website Privacy Policy and Cookie Policy.

2. How We Use Your Information

We may use your information for the following purposes:

To review and process affiliate, creator, influencer, ambassador, or referral applications
To determine whether your audience, content, and profile are a suitable fit for RüK campaigns
To communicate with you about collaborations, product samples, campaign requirements, and program updates
To provide affiliate links, referral codes, tracking tools, or promotional materials
To track clicks, referrals, orders, commissions, and campaign performance
To process commission payments or other agreed compensation
To manage product seeding, shipping, content delivery, and campaign reporting
To prevent fraud, misuse, fake traffic, self-referrals, unauthorized coupon use, or policy violations
To improve our affiliate program, marketing strategy, product pages, and customer experience
To comply with tax, accounting, legal, regulatory, and contractual obligations
To enforce our program terms, brand guidelines, and applicable policies

3. Affiliate Tracking and Cookies

We may use cookies, pixels, tracking links, referral codes, affiliate software, analytics tools, and similar technologies to track affiliate referrals and measure campaign performance.

These technologies may help us understand:

Which affiliate link or referral code generated a visit
Whether a referred visitor placed an order
Which products were viewed or purchased
Whether a commission is eligible under our program rules
The performance of different campaigns, creators, or channels

Cookie duration, attribution rules, commission eligibility, and tracking limitations may be described separately in our Affiliate Program Terms.

4. How We Share Information

We do not sell your personal information for money. However, we may share your information where necessary to operate and manage the Affiliate & Creator Program.

We may share information with:

Service Providers

We may share information with trusted third-party service providers that help us operate our business and program, such as:

Affiliate tracking platforms
Email service providers
Payment processors
Shipping and logistics providers
Analytics providers
Customer support tools
Fraud prevention tools
Website hosting and technical service providers
Accounting, tax, and legal service providers

These providers may access information only as needed to perform services for us.

Internal Business Use

We may share information internally within our business team for program management, campaign review, customer service, finance, logistics, marketing, and legal compliance.

Legal and Compliance Purposes

We may disclose information if required to:

Comply with applicable laws or regulations
Respond to lawful requests from authorities
Protect our legal rights
Enforce our agreements and policies
Investigate fraud, abuse, unauthorized activity, or security issues
Protect the rights, safety, and property of RüK, our customers, affiliates, partners, and others

Business Transfers

If RüK is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, personal information related to the Affiliate & Creator Program may be transferred as part of that transaction, subject to appropriate protections.

5. Marketing Communications

We may contact you by email, direct message, phone, SMS, or other communication channels you provide for purposes related to the Affiliate & Creator Program.

These communications may include:

Application updates
Campaign opportunities
Collaboration details
Product sample updates
Program announcements
Commission or payment-related notices
Policy or terms updates

You may unsubscribe from non-essential marketing messages where available. However, we may still send important administrative, transactional, legal, or program-related messages if you remain part of the program.

6. Creator and Affiliate Disclosure Responsibility

If you promote RüK products, you are responsible for clearly disclosing your relationship with RüK in accordance with applicable advertising, consumer protection, and platform rules.

This may include disclosing when you receive:

Free products
Product samples
Commission
Referral rewards
Sponsorship fees
Discounts
Any other benefit connected to your content or promotion

Disclosures should be clear, easy to notice, and placed where viewers can reasonably see them before making a purchase decision. Examples may include clear wording such as “Paid partnership,” “Sponsored,” “Ad,” or “I earn a commission from purchases through this link,” depending on the platform and applicable rules.

7. Data Retention

We retain personal information for as long as reasonably necessary to:

Manage your participation in the Affiliate & Creator Program
Track referrals, commissions, and campaign performance
Resolve disputes or payment issues
Prevent fraud or abuse
Comply with legal, tax, accounting, and reporting obligations
Enforce our agreements and policies

When information is no longer needed, we will delete, anonymize, or securely retain it as required by applicable law and business needs.

8. Data Security

We use reasonable administrative, technical, and organizational measures to help protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of online transmission or electronic storage is completely secure. We cannot guarantee absolute security of information transmitted through the internet, email, affiliate platforms, or third-party tools.

9. International Data Transfers

If you participate in the Affiliate & Creator Program from outside the United States, your information may be processed in the United States or other countries where we, our service providers, or our technology partners operate.

Where required by applicable law, we will use appropriate safeguards for cross-border data transfers.

10. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information. These rights may include:

The right to access the personal information we hold about you
The right to correct inaccurate information
The right to request deletion of your information
The right to object to or restrict certain processing
The right to withdraw consent where processing is based on consent
The right to request a copy of your information
The right to opt out of certain marketing communications
The right to opt out of certain sharing or sale of personal information, where applicable

To exercise your rights, please contact us using the contact details listed below.

We may need to verify your identity before processing your request.

11. California Privacy Notice

If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

In the past 12 months, we may have collected the following categories of personal information from affiliate applicants or program participants:

Identifiers, such as name, email address, phone number, social media handle, mailing address, IP address, or online identifier
Commercial information, such as referral activity, commission records, campaign history, product sample history, and transaction-related information
Internet or electronic activity information, such as affiliate link clicks, referral activity, website activity, and interaction with our program pages
Geolocation information, such as approximate location based on IP address or country information you provide
Professional or business-related information, such as creator profile, website, business name, content niche, or promotional channel
Inferences, such as campaign suitability, audience relevance, or content category

We may use and disclose these categories of information for the business purposes described in this policy.

California residents may request access, correction, deletion, or information about certain disclosures. California residents may also have the right to opt out of certain sales or sharing of personal information, where applicable.

We do not knowingly sell personal information of minors under 16.

12. Notice for EEA, UK, and Switzerland Residents

If you are located in the European Economic Area, the United Kingdom, or Switzerland, we process your personal information based on one or more legal bases, including:

Your consent
Performance of a contract or steps taken before entering into a contract
Our legitimate business interests, such as managing affiliate partnerships and preventing fraud
Compliance with legal obligations
Protection of legal rights and claims

You may have the right to access, correct, delete, restrict, object to processing, withdraw consent, or request data portability, subject to applicable law.

You may also have the right to lodge a complaint with your local data protection authority.

13. Minors

The Affiliate & Creator Program is not intended for children under 18.

If you are under 18, you may participate only with the involvement and consent of a parent or legal guardian, where permitted by applicable law.

We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13 without appropriate consent, we will take reasonable steps to delete it.

14. Third-Party Platforms

Your use of social media platforms, affiliate platforms, payment processors, analytics tools, or other third-party services may be subject to those third parties’ own privacy policies and terms.

RüK is not responsible for the privacy practices of third-party websites, platforms, apps, or services that we do not own or control.

15. Changes to This Policy

We may update this Affiliate & Creator Program Privacy Policy from time to time.

When we make changes, we will update the “Last Updated” date at the top of this page. If changes are material, we may provide additional notice through our website, email, affiliate dashboard, or other appropriate channels.

Your continued participation in the Affiliate & Creator Program after an updated policy becomes effective means that you acknowledge the updated policy.